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Tony Ulwick, author of What Customers Want and Jobs To Be Done — Theory to Practice and CEO of Strategyn explains Outcome-Driven Innovation.

Jobs To Be Done — Theory to Practice: Free e-book / Free audiobook

Tony Ulwick on Medium

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Tony Ulwick, author of What Customers Want and Jobs To Be Done — Theory to Practice and CEO of Strategyn explains Outcome-Driven Innovation.

Jobs To Be Done — Theory to Practice: Free e-book / Free audiobook

Tony Ulwick on Medium