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Tony Ulwick, author of What Customers Want and Jobs To Be Done — Theory to Practice and CEO of Strategyn talks about how to understand what customers need.

Jobs To Be Done — Theory to Practice: Free e-book / Free audiobook

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Tony Ulwick, author of What Customers Want and Jobs To Be Done — Theory to Practice and CEO of Strategyn talks about how to understand what customers need.

Jobs To Be Done — Theory to Practice: Free e-book / Free audiobook

Tony Ulwick on Understanding Customers’ Needs

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